Lego Accused Of Promoting “Unrealistic Body Image”

Lego has been accused of making children covet unattainable squat, yellow bodies with c-shaped hooks for hands.

The toy company was branded ‘dangerous’ and ‘irresponsible’ by a government watchdog, following complaints about the unrealistic physical standards its figures display.

Mandatory Credit: Photo by Jonathan Hordle/REX Shutterstock (726542z) Lego figures Childrens toys - 23 Jan 2008
Mandatory Credit: Photo by Jonathan Hordle/REX Shutterstock (726542z)
Lego figures
Childrens toys – 23 Jan 2008

A mother-of-two said: “My youngest son turned to me yesterday and said, ‘Mummy, I hope I grow up to look like a Lego man.’

“It was heartbreaking. I had to sit him down and explain that his hands will never come to resemble half-eaten Hula Hoops, nor will his head develop a circular growth onto which various hats and hairstyles can be clicked.

“He was inconsolable. I hope Lego is happy with itself.”

A father of three, said: “Lego is promoting an aesthetic standard that is simply not achievable for human beings. My 12-year-old daughter spends all her time trying to make her body shorter and stockier, and her nose disappear completely.

“I keep telling her she’s beautiful as she is, but she just says, ‘Not as beautiful as a Lego person’”.

He added: “How do those bastards sleep at night?”

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